Such as large management support systems which require precision and clear communication. It is worth educating the client and also nurture his interests in order to maintain it as long as possible. Here is an example of the mechanism of a lead generation and lead nurturing which we are performing for the Epicor brand.
by an e-mail which is an invitation to enter an especially prepared page – the landing page.
– a person has to fill in
a questionnaire.
– a person has to fill in
a questionnaire.
educational materials, know how for downloading, clients’ opinions.
is transferred to CRM.
for a meeting
and presentation at the client’s.
and conclusion of
a contract.
Where it is difficult to relay information by text and pictures,
and additionally the importance of gaining a clients’ trust, video films act perfectly in achieving this by using the testimonial formula (recommendation of other users). The amcpaigns completed for Epicor are often adapted to different local markets, for example simultaneously in Poland, England, Germany, Russia, Turkey, USA or China.
Working for Epicor Software, thanks to close ties with their London office of the corporation (with its headquarters in the USA), we have the great pleasure of testing the latest solutions in the area of Lead generation and Lead nurturing.
campaign and website which presents the Service Connect module enabling connection of Epicor software with other IT systems.
campaign and website for the European markets devoted to the sales marketing management system, built in cooperation with Microsoft Dynamix CRM, for presentations uses video, PDF files and Webinars (online seminars-presentations).
a campaign presenting a package of five products necessary for a company during an economic downturn. For the product offesr presentation website, PDF files and Webinars
a campaign launching a new version of the main software package. In order to generate leads (information left by the potential clients) mailing and banners leading to the landing page built on the corporation website were used.
a campaign launching SR2 package iScala prepared with the use of developed landing page on the corporation’s website, and a set of tools generating traffic on a site and leads.
