With Statoil – oil company we have been cooperating since 2005.
During this time we have produced a number of internet campaigns,
created websites: paliwazimowe.pl and suprema.pl, and also prepared
the re-launch of statoil.pl website by locating corporate template.
In this way we gave the Polish version website a modern look and in this
way the website became more elegant, clear and at the same time more
comprehensive with Statoil’s current identification requirements.
The new Statoil website resulted from adaptation of the current content to a new template and refreshed graphics. We tidied up the complex information architecture in accordance with the spirit of usability and took care of internal cohesion as the previous website suffered from the lack of cohesion. The new website was based on KKVLAB’s original product – CMS system called republic.
The changes to the website also
included the introduction of innovations.
One being the implementation of a map
by means of using Google API to offer
complex searches of Statoil petrol stations
and easy route planning.
Another innovation dedicated to drivers was
the possibility to download POI files with Statoil
stations information for car satellite navigation devices.
We designed advertising mailings which give information about promotions in the loyalty program Premium Club.
In order to create websites devoted to Statoil fuels we used flash video with 2D and 3D animation.
The Launch of the paliwazimowe.pl website was supported by banners and a teaser page creating
a mysterious atmosphere.
Before the separate website paliwazimowe.pl was designed we created its animated preview which served as a tool for generating leads – in order to get an activating link it was a personal e-mail was required.
Multimedia websites paliwazimowe.pl and suprema.pl were placed in scenery imitating a laboratory with a woman – BOT presenting a tour talking about Statoil’s fuel. Both sites also contained an interactive map of Statoil petrol stations.
Suprema.pl website was complemented by an inbuilt mini-website with the
image of the rally driver Tomasz Kuchar which contained films, videos
and other rally themed materials. Advertising banners, also created by us,
were leading to the rally section of the website.
