VB Leasing is one of the leading European brands in the area of leasing services.
Together we created many projects which include: competition for the company’s 10th anniversary with
a communication strategy on the internet, Marine Leasing website, and also lead generation campaigns with the use of recommendation technique.
In order to celebrate their 10th anniversary of being present on the Polish market, the VB Leasing Company prepared a unique competition for their Clients. We were supposed to provide an internet service for this event.
We were responsible for creating a separate website dedicated to this campaign, preparation of advertising creations displayed on all-Polish websites (Gazeta.pl, Interia.pl, Onet.pl, WP.pl) and for media planning.
Information about the competition was sent via email to every potential participant. Pictures of prizes included in the mailing encouraged participants to visit the landing page and fight for the prizes.
A person encouraged by the prizes goes to a landing page created by us. To take part in the competition he/she has to fill in a form, part of which concerns making anniversary wishes.
After the competition had run its course, the results were published on the website and each participant could check if they were lucky.
The “Recommend to a friend” campaign used the
recommendation technique – VB Leasing clients could receive
very attractive prizes (including a fuel card of a certain value)
for recommending VB Leasing’s offer to a friend.
It was a lead generation campaign – focused on obtaining the highest number of potential, and then active clients.
Each potential participant learnt about the promotion from an advertising banner or mailing.
